Copy That: Teaching AI to Speak the Right Language
Scalable approach to creating higher-quality AI content—improving accuracy and strengthening client relationships.
Bronnie stared at the client’s email on their laptop screen. The subject line read: “This isn’t working.” It was from the marketing lead at a major retail client who had entrusted AdVeritas (a fictional agency known for blending creativity with cutting-edge AI) to deliver their latest national campaign. The AI-generated copy was supposed to be witty, persuasive, and consistent with the client’s brand identity. Instead, the campaign had produced a mix of messages that felt disjointed: some clever and sharp, others rambling or even slightly off-message. What should have been a showcase of AI-powered efficiency had become a source of frustration for the client and a stress-inducing headache for Bronnie and their team.
At AdVeritas, the promise of AI had been tantalizing. Faster campaign production. Lower costs. The ability to deliver highly personalized copy to different audiences at the push of a button. But the reality was proving far more complicated. …