Room for Improvement—Filled
A strategic approach to reducing abandonment, boosting accuracy, and rebuilding trust with smarter spatial AI.
At Brick & Mortar Visions (a fictional virtual-tour startup in the real estate tech space), Sue (the fictional head of client experience) was having a brutal quarter. Her inbox had become a graveyard of apologetic emails: agents complaining about poorly rendered home layouts, clients confused by missing hallways, and one particularly vocal homebuyer who was convinced the bathroom in their future condo had been “erased by AI.”
From the outside, Brick & Mortar Visions looked like it was thriving. It offered immersive, AI-generated 3D home walkthroughs using just a few panoramic photos. The goal was to make property viewings seamless, scalable, and deeply engaging. But inside the company, Sue knew they were inching toward a cliff. Two of their biggest brokerage clients had recently walked away—citing “unreliable tour quality,” and the word on the street was that upstart competitor Roof to Riches Realty was snapping up market share with smarter, more convinci…